With the advent of online retail in India, the distributors and dealers of the AV industry have been affected by increasing online sales of custom installation products by unauthorized resellers selling at unrealistic prices, thereby depriving genuine dealers and integrators of their rightful margins. However, we cannot ignore the powerful online marketing medium in today’s day and age either.

To address this, Sharper Image has taken up an initiative, AV GURU, an online platform with a vision to share our years of deep knowledge and expertise in the field of Audio and Video Integration on a simple, user-friendly interface for homeowners, architects, and real estate developers across India. Right from generating leads, to suggesting the right brands and models, we will ensure that projects are managed professionally and that the systems delivered are setup perfectly. It promises to be the first venture of its kind having multi city tie-ups with AV partners for local installation and support without eating into their margins or otherwise affecting their interests.